Making the world better means for me that (digital) solutions bring value to users and business utilizing technology. My portfolio shows projects but ‘my’ process depends on the context of the project. Sometimes we started with research and sometime directly with visualising via sketching and prototyping. Or starting from expert perspective. Or bringing stakeholders and experts together in workshops. The context of the company/issue is steering for the approach!
I will always use elements of Design thinking and Service design to deliver an accepted and validated solution. Think about empathising via (field) research. Creating a shared picture via visualisation, testing and iteration. Journey focus to give solutions a place and cover end-to-end process. Understand technology and use knowledge of other experts. Defining the minimal lovable product and the steps towards the dot on the horizon.
A flexible approach for the right steps to make it better!
- Alle
- Design
- Leadership
- Research
- Strategy

Communication around disease

Interpolis website

IKEA UX research toolkit

Download my portfolio

Ministry of Education start-up

IKEA VR kitchen planning

IKEA Design system co-worker facing

IKEA Assembly instructions

IKEA Co-worker experience

ABP website

AkzoNobel B2B webshop

ABN AMRO employee portal

IKEA jobs

Vopak intranet and extranet

Sanoma Community youth

IKEA Automated storage and picking

Frontend Centre

Community UX in the IKEA world

Ministry of Economic Affairs portal

Dutch Tax Office my portal
