Making the world better means for me that (digital) solutions bring value to users and business utilizing technology. My portfolio shows projects but ‘my’ process depends on the context of the project. Sometimes we started with research and sometime directly with visualising via sketching and prototyping. Or starting from expert perspective. Or bringing stakeholders and experts together in workshops. The context of the company/issue is steering for the approach!
I will always use elements of Design thinking and Service design to deliver an accepted and validated solution. Think about empathising via (field) research. Creating a shared picture via visualisation, testing and iteration. Journey focus to give solutions a place and cover end-to-end process. Understand technology and use knowledge of other experts. Defining the minimal lovable product and the steps towards the dot on the horizon.
A flexible approach for the right steps to make it better!
- Alle
- Design
- Leadership
- Research
- Strategy
- Uncategorized

IKEA VR kitchen planning

ABN AMRO employee portal

Communication around disease

RDV and coaching UX

Frontend Centre

IKEA jobs

IKEA Automated storage and picking

IKEA UX research toolkit

Community UX in the IKEA world

IKEA Assembly instructions

Dutch Tax Office my portal

AkzoNobel B2B webshop

Sanoma Community youth

ABP website

IKEA Co-worker experience

Vopak intranet and extranet

Download my portfolio

IKEA Design system co-worker facing

Interpolis website

Ministry of Education start-up
