ABP was wondering how they could take step towards the redesign of their website. Project initiation document was written but they had a time pressure. And they want to make sure that it was a step forward. I guided a group of 14 internal specialists via an iterative research based approach by setting the steps, coach them on the job and make sure that the needed quality was achieved. Interesting start of the project was the exploration of the real user needs via groups sessions. End product: a specified new design by the internal organisation and validated with end-users.