The paper manual for assembling our furniture has won many design prices. IKEA of Sweden is exploring what technology could mean to keep the quality level high with the upcoming trends. We discovered that there was no journey defined that could be used in pilot to select and validate technology like movie, VR, etc. We started a research project to create that journey. Via observation and interviewing we collected information for a journey. Together with the current designers we grounded a default journey technology independent. We also came with inspirational ideas and with a model to get the functional demands on the technology per step in the journey. This is now the base to develop more channels besides paper.