Building up a team delivering User experience and Rich internet expertise as part of a business unit within a system integrator. Responsible for P&L but also for the market approach and people management. Team started with 3 FTE and exploded to 25 FTE in 2,5 years. Cause of this success was the embedding/connection with other parts of the company and external pitches. Team and his services where very often the usp in more traditional customer requests. Most important learning for me was to keep connected to the expertise, this was in the beginning easy and important element for the success.