Ministry of Education, Culture and Science started a new independent department called Communicatie Regisseur (CR) with the goal to stimulate less paperwork for schools and other educational organisations. CR tried to align information needs and make it easier to re-use data. CR had already a logo and a communication plan but they were not happy with it. My task was to create a better founded plan and house style. We translated the propsostion to a logo and a message. All kind of channels were used to distribute this. Think about video, fairs, mailings, print, campagnes, etc.