Portfolio Categories: Strategy
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Belastingdienst Competence portal
Managing competences by giving insight in upcoming business needs and enabling people development It all started with a small conversation where people of the Dutch Tax Office shared that they are dealing with a challenge, talking about it for three years but not able to make things concrete and understandable. It looks like that available…
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ABN AMRO coworker portal
Design and development of a supporting and time saving portal to improve the customer experience It all started with the business wish to act on the negative feedback of customers when they are meeting ABN AMRO co-workers at the banking office or via the support centre. The feedback was about that it takes time and…
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IKEA Exploration web and content strategy
Exploration to see how we can simplify be smarter with one Global web and content strategy that will serve the whole digital landscape. It all started with the business wish to make things easier because there were many IKEA websites available at the web competing to each other in search but also in supporting parts…
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IKEA (hyper) personalisation
Setting the global personalisation for delivering relevant content in the moment of need to improve the customer experience It all started at the programme Coworker Content Experience with seeing that we were struggling to understand what was relevant for all IKEA co-workers, how to use knowledge graph in combination with co-workers profile and how to…
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IKEA product and design direction
Setting the global product and design direction for knowledge and learning at IKEA to create a better customer experience It all started with sharing the feeling that our current knowledge and learning channels are not delivering enough value to co-workers, to IKEA and the transformation that is needed. We did extensive global research and re-iterated…