Portfolio Categories: Research
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ABP website
How to organise content and functionality by understanding your visitors It all started with a Project Initiation Document written by Pension fund for employees in the government and education sectors to upgrade their public website. Big question was how they could make the step from current competence to a fully user centric perspective. An intern…
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ABN AMRO coworker portal
Design and development of a supporting and time saving portal to improve the customer experience It all started with the business wish to act on the negative feedback of customers when they are meeting ABN AMRO co-workers at the banking office or via the support centre. The feedback was about that it takes time and…
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IKEA decision journey
Getting an understanding on how IKEA can help customers with digital in their decision journey at the shop floor It all started with seeing that soon a project will start to explore the opportunities of digital in the store. The project will be focussed on designing and developing possible solutions. We needed more insights in…
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IKEA assembly instructions
Getting an understanding on how IKEA in a better way can help our customer with the assembly process It all started with the wish to understand how we can continue with winning awards around the assembly instructions. At the moment of research we used printed instructions with only visual language. Already at that moment a…
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IKEA Exploration web and content strategy
Exploration to see how we can simplify be smarter with one Global web and content strategy that will serve the whole digital landscape. It all started with the business wish to make things easier because there were many IKEA websites available at the web competing to each other in search but also in supporting parts…
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IKEA co-create the future
Defining the global future state of creating a better customer experience via better support for IKEA co-workers It all started with getting insights on the current reality of co-workers that are meeting the customer and the ones that are enabling the customer to shop. The type of research differs between getting data on devices towards…